8 Killer Ways to Market Your Small Business With Limited Budget
In the initial days of business, marketing cost seems to be a big headache to manage. Stop worrying now! I have got the killer ways you can implement right from today. Compared to traditional marketing, internet marketing techniques are cost-effective and measurable.
1. Create an attractive Pitch
Once you start a new business, marketing becomes a major part of your work. So, it is always better to keep the well-structured sales pitch ready. But how do you prepare it? Where do you start from? Psychology experts say that an average adult has the attention span of 6 to 8 seconds only. Just imagine how crisp your sales pitch should be! You have only this time to attract your target audience. When you successfully keep them engaged, you will have more chances to generate sales. As a whole, make sure to invest considerable time in order to prepare an elevator pitch.
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2. Make perfect use of the community
Stop overthinking and plan for utilizing the power of your local community. To begin with, you can just brainstorm about the happenings in your community. If possible, make some miniature sponsorships and win the hearts of your community. Get the relevant bookmarks printed and keep for the regular use in the local library. In other words, just make physical things appear in all the places where your target audience seems to be present. As a result, get in front of your customer with the right marketing message.
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3. Collaboration Is Vital
Try to collaborate with the group of individuals or companies with whom you share similar interests. Make sure they belong to the non-competitive group other than your business. In addition, they must also mutually agree to cross promote your business. Some ways available are social media platforms, coupons, and fliers. The prominent advantage is you will get an opportunity to reach new audience and expand the customer base.
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4. Key is Networking
Talk to new people as much as possible. Do not be shy anymore. Just keep on networking! This is the best way of building the business I ever trusted upon. Remember that networking does not give you instant results. You need an absolute time commitment. On the other hand, a strong network serves as a major business asset. Implement this strategy from today. Keep thinking about what you can tell to shake hands with new people.
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5. Try to Grab Public Speaking Opportunity
I have personally observed that a lot of people hate public speaking because of stage fear. As a matter of fact, there are a plethora of companies looking for real subject matter experts who can deliver sound knowledge to their community. Neglect all other negative thoughts and volunteer from today. Think that the valuable information you share is extremely helpful to the audience. Once you get to practice, it helps you to build thought leadership and credibility in your business. Again, this is the best element a business owner can have.
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6. Create Publicity Buzz
All of us have to agree that the way business functions have completely transformed due to the technology innovations. Trust me, a small business can accomplish a great marketing campaign without even hiring professional services. Get into the community of press releases, offer them your knowledge on industry and share your experience. On the other hand, they will be willing to publish your article.
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7. Do not neglect the power of referrals
Do not feel hesitant while asking for customer referrals, After networking, referrals seem to be the greatest asset for business. As per the experts say, 80% percent of the customers are willing to refer after being asked for. Referrals make the process of fetching a new customer easy. Start asking from today so that you will not miss the golden opportunity.
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8. Build long term relationships
Once you finish serving the current customer, do not let him go completely away from you. List some ways to retain the existing customer base. The prominent way is set up an informative, offers and deals based email marketing campaigns. In order to accomplish this, you must record the email addresses of all the customers who visit your store. As a result, you can keep the mail copies informative and professional.
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